| Author: | Grönroos, C. |
| Title: | Konkurrenskraft genom kund- och servicebaserade strategier i marknadsföring. |
| Journal: | Ekonomiska Samfundets Tidskrift = The Journal of the Economic Society of Finland
1985 : VOL. 38:3, p. 131-143 |
| Index terms: | COMPETITIVENESS SERVICE MANAGEMENT MARKETING STRATEGY |
| Language: | eng |
| Abstract: |
SCIMA