| Author: | Anand, P. Stern, L. W. |
| Title: | A sociopsychological explanation for why marketing channel members relinquish control. |
| Journal: | Journal of Marketing Research
1985 : NOV, VOL. 22:4, p. 365-376 |
| Index terms: | MARKETING CHANNELS DECISION MAKING |
| Language: | eng |
| Abstract: |
SCIMA