| Author: | Johansson, J. K. Thorelli, H. B. |
| Title: | International product planning. |
| Journal: | Journal of International Business Studies
1985 : FALL, VOL. 16:3, p. 57-75 |
| Index terms: | INTERNATIONAL MARKETING MARKETING THEORY STRATEGIC PLANNING PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: |
SCIMA