Author: | Leeflang, P. S. H. Reuijl, J. C. |
Title: | Advertising and industry sales : an empirical study of the West German cigarrette market. |
Journal: | Journal of Marketing
1985 : FALL, VOL. 49:4, p. 92-98 |
Index terms: | CIGARETTE INDUSTRY ADVERTISING FEDERAL REPUBLIC OF GERMANY SALES |
Language: | eng |
Abstract: |
SCIMA