Author: | Broadbent, S. Colman, S. |
Title: | Advertising effectiveness : across brands. |
Journal: | Journal of the Market Research Society
1986 : JAN, VOL. 28:1, p. 15-24 |
Index terms: | ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS TELEVISION ADVERTISING BRAND CHOICE |
Language: | eng |
Abstract: |
SCIMA