| Author: | Kalish, S. |
| Title: | New product adoption model with price, advertising, and uncertainty. |
| Journal: | Management Science
1985 : DEC, VOL. 31:12, p. 1569-1588 |
| Index terms: | INNOVATION NEW PRODUCTS MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Kalish, S. |
| Title: | New product adoption model with price, advertising, and uncertainty. |
| Journal: | Management Science
1985 : DEC, VOL. 31:12, p. 1569-1588 |
| Index terms: | INNOVATION NEW PRODUCTS MARKETING MODELS |
| Language: | eng |
| Abstract: |