| Author: | Porter, M. E. |
| Title: | Changing patterns of international competition. |
| Journal: | California Management Review
1986 : WINTER, VOL. 28:2, p. 9-40 |
| Index terms: | COMPETITIVENESS STRATEGIC PLANNING INTERNATIONAL BUSINESS BUSINESS ENVIRONMENT |
| Language: | eng |
| Abstract: | The specific strategic needs of established multinationals require closer examination in light of the increasingly competitive international environment. There is a distinction between multidomestic industries and global industries. A global strategy requires that a firm rebalances the configuration and coordination of its activities so that comparative as well as competitive advantages are achieved. The increasing globalization of international competition requires strategic responses. |
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