| Author: | Barrett, T. F. |
| Title: | Why not, why, and how to value intangible marketing assets. |
| Journal: | European Journal of Marketing
1986 : VOL. 20:1, p. 32-50 |
| Index terms: | ASSET VALUATION MARKETING |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Barrett, T. F. |
| Title: | Why not, why, and how to value intangible marketing assets. |
| Journal: | European Journal of Marketing
1986 : VOL. 20:1, p. 32-50 |
| Index terms: | ASSET VALUATION MARKETING |
| Language: | eng |
| Abstract: |