| Author: | Schmalen, H. |
| Title: | Schaufensterwerbung. Theoretische Betrachtung und empirische analyse. (!WINDOW ADVERTISING) |
| Journal: | Betriebswirtschaft
1985 : NOV/DEC, VOL. 45:6, p. 703-709 |
| Index terms: | ADVERTISING RESEARCH ADVERTISING MEDIA RETAILING |
| Language: | ger |
| Abstract: |
SCIMA