Author:Bonnet, D. C. L.
Title:Nature of the R&D/marketing co-operation in the design of technologically advanced new industrial products.
Journal:R. and D. Management
1986 : APR, VOL. 16:2, p. 117-126
Index terms:R&D MANAGEMENT
MARKETING MANAGEMENT
CO-OPERATION
TECHNOLOGICAL INNOVATION
HIGH TECHNOLOGY
PRODUCT DEVELOPMENT
Language:eng
Abstract:
SCIMA record nr: 46682
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