| Author: | Craig, S. R. |
| Title: | Seeking strategic advantage with technology? - focus on customer value! |
| Journal: | Long Range Planning
1986 : APR, VOL. 19:2, p. 50-56 |
| Index terms: | STRATEGIC PLANNING TECHNOLOGICAL INNOVATION CONSUMER SATISFACTION MARKET POTENTIAL |
| Language: | eng |
| Abstract: |
SCIMA