| Author: | Varadarajan, P. |
| Title: | Horizontal cooperative sales promotion : a framework for classification and additional perspectives. |
| Journal: | Journal of Marketing
1986 : APR, VOL. 50:2, p. 61-73 |
| Index terms: | SALES PROMOTION CO-OPERATIVES BRANDS MARKETING MIX |
| Language: | eng |
| Abstract: |
SCIMA