| Author: | Boyer, K. D. Lancaster, K. M. |
| Title: | Are there scale economies in advertising? |
| Journal: | Journal of Business
1986 : JUL, VOL. 59:3, p. 509-526 |
| Index terms: | ADVERTISING ECONOMIES OF SCALE BRANDS ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA