| Author: | Morris, D. |
| Title: | The strategy of own brands. |
| Journal: | European Journal of Marketing
1979 : VOL. 13:2, p. 59-79 |
| Index terms: | BRAND NAMES BRANDS |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Morris, D. |
| Title: | The strategy of own brands. |
| Journal: | European Journal of Marketing
1979 : VOL. 13:2, p. 59-79 |
| Index terms: | BRAND NAMES BRANDS |
| Language: | eng |
| Abstract: |