| Author: | Ghorpade, S. |
| Title: | Agenda setting : a test of advertising's neglected function. (!Political marketing) |
| Journal: | Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 23-27 |
| Index terms: | TELEVISION ADVERTISING POLITICAL PARTIES MARKETING USA |
| Language: | eng |
| Abstract: |
SCIMA