| Author: | Bhattacharya, K. |
| Title: | Are we aware of our customers? |
| Journal: | Management Accounting (London)
1986 : NOV, VOL. 64:10, p. 37-38 |
| Index terms: | CONSUMER MARKETS MOTOR VEHICLES INDUSTRY MARKET RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Bhattacharya, K. |
| Title: | Are we aware of our customers? |
| Journal: | Management Accounting (London)
1986 : NOV, VOL. 64:10, p. 37-38 |
| Index terms: | CONSUMER MARKETS MOTOR VEHICLES INDUSTRY MARKET RESEARCH |
| Language: | eng |
| Abstract: |