| Author: | Srikanthan, S. Ward, K. Meldrum, M. |
| Title: | Reducing the costs of the marketing game. |
| Journal: | Management Accounting (London)
1986 : NOV, VOL. 64:10, p. 48-51 |
| Index terms: | ACCOUNTING RESEARCH MARKETING |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Srikanthan, S. Ward, K. Meldrum, M. |
| Title: | Reducing the costs of the marketing game. |
| Journal: | Management Accounting (London)
1986 : NOV, VOL. 64:10, p. 48-51 |
| Index terms: | ACCOUNTING RESEARCH MARKETING |
| Language: | eng |
| Abstract: |