| Author: | Winer, R. S. |
| Title: | A reference price model of brand choice for frequently purchased products. |
| Journal: | Journal of Consumer Research
1986 : SEP, VOL. 13:2, p. 250-256 |
| Index terms: | BRAND CHOICE PRICE THEORY PURCHASING PROBABILITY CONSUMER RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA