| Author: | |
| Title: | Soft drinks in West Germany. |
| Journal: | Market Research Europe
1986 : AUG 18, p. 23-31 |
| Index terms: | FEDERAL REPUBLIC OF GERMANY SOFT DRINKS INDUSTRY |
| Language: | eng |
| Abstract: | Data and trends about the industry and the market are presented. Sales have grown in recent years. The most buoyant sector within the total market is that of low carbine drinks. Factors causing waves in consumption and output are analyzed. Foreign trade is of minor importance. The industry identifies eight separate product groupings: a table is showing the consumption of soft drinks by type 1980-1984. Colas are the leaders within the total soft drinks sector. Per capita consumption is higher than the average for Western Europe. Tables are presented about patterns of purchasing, manufacturers and outlet channels. Future outlooks are outlined together with a general forecast of sales. |
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