| Author: | Cunningham, A. C. Carey, M. F. Glynn, W. J. |
| Title: | A study of choice behaviour by undergraduate business school applicants. |
| Journal: | IBAR: Journal of Irish Business and Administrative Research
1986 : VOL. 8:1, p. 68-76 |
| Index terms: | BUSINESS SCHOOLS UNDERGRADUATES CHOICE THEORY CONSUMER BEHAVIOUR IRISH REPUBLIC |
| Language: | eng |
| Abstract: | The application of consumer behaviour theory to a third level University Business School in Dublin, Ireland, with research methodology, sample, questionnaire and data analysis, the research framework, research findings, perceptual mapping, and choice. Five Tables are given, together with a simplified structure model. |
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