| Author: | Holak, S. L. Reddy, S. K. |
| Title: | Effects of a television and radio advertising ban : a study of the cigarrette industry. |
| Journal: | Journal of Marketing
1986 : OCT, VOL. 50:4, p. 219-227 |
| Index terms: | ADVERTISING EFFECTIVENESS TELEVISION ADVERTISING USA CIGARETTE INDUSTRY COMMERCIAL LAW |
| Language: | eng |
| Abstract: |
SCIMA