Author: | Eliashberg, J. LaTour, S. A. Rangaswamy, A. |
Title: | Assessing the predictive accuracy of two utility-based theories in a marketing channel negotiation context. |
Journal: | Journal of Marketing Research
1986 : MAY, VOL. 23:2, p. 101-110 |
Index terms: | MARKETING CHANNELS DECISION THEORY BARGAINING |
Language: | eng |
Abstract: |
SCIMA