Author: | Cavusgil, S. T. |
Title: | Marketing's promise for hospitals. |
Journal: | Business Horizons
1986 : SEP/OCT, VOL. 29:5, p. 71-76 |
Index terms: | HOSPITAL MANAGEMENT MARKETING |
Language: | eng |
Abstract: |
SCIMA
Author: | Cavusgil, S. T. |
Title: | Marketing's promise for hospitals. |
Journal: | Business Horizons
1986 : SEP/OCT, VOL. 29:5, p. 71-76 |
Index terms: | HOSPITAL MANAGEMENT MARKETING |
Language: | eng |
Abstract: |