| Author: | Quelch, J. A. Hoff, E. J. |
| Title: | L'illusion d'une politique commerciale mondiale. |
| Journal: | Harvard-L'Expansion
1986 : AUTUMN, 42, p. 28-44 |
| Index terms: | INTERNATIONAL MARKETING MARKETING MANAGEMENT PRODUCTS |
| Language: | fre |
| Abstract: |
SCIMA