Author: | Berger, M. |
Title: | La dimension marketing du management strategique. |
Journal: | Revue Francaise du Marketing
1986 : NOV-DEC, 110, p. 19-20 |
Index terms: | CORPORATE PLANNING MARKETING STRATEGIC MANAGEMENT |
Language: | fre |
Abstract: |
SCIMA
Author: | Berger, M. |
Title: | La dimension marketing du management strategique. |
Journal: | Revue Francaise du Marketing
1986 : NOV-DEC, 110, p. 19-20 |
Index terms: | CORPORATE PLANNING MARKETING STRATEGIC MANAGEMENT |
Language: | fre |
Abstract: |