| Author: | Holden, N. J. |
| Title: | The development of the communication competence to evaluate industrial firm's performance in cross-cultural interactions. |
| Journal: | R. and D. Management
1987 : APR, VOL. 17:2, p. 137-151 |
| Index terms: | INFORMATION TRANSFER INTERNATIONAL BUSINESS LANGUAGES COMMUNICATION EVALUATION |
| Language: | eng |
| Abstract: | In today's world industrial firms strive to achieve technical closeness in a multiplicity of cross-cultural environments. Concept and procedure are created that have both heuristic merit and the potential to serve as a practical tool for describing and facilitating cross-cultural communication at the personal and organizational levels. A four dimensional indicator is constructed which a firm can use to asses its communication competence. All four dimensions involve both linguistic and cultural elements. |
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