Author: | Toledo, K. van |
Title: | Ethical notions about the general application of marketing-techniques, derived from Jurgen Habermas' theory of human action. |
Journal: | International Journal of Research in Marketing
1986 : VOL. 3:2, p. 95-103 |
Index terms: | MARKET RESEARCH ETHICS SOCIETY MARKETING THEORY |
Language: | eng |
Abstract: |
SCIMA