| Author: | Reingen, P. H. Kernan, J. B. |
| Title: | Analysis of referral networks in marketing : methods and illustration. |
| Journal: | Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 370-378 |
| Index terms: | MARKETING INFORMATION MARKET SURVEYS COMMUNICATION |
| Language: | eng |
| Abstract: |
SCIMA