Author: | Rosenberg, L. J. |
Title: | Deciphering the Japanese cultural code. |
Journal: | International Marketing Review
1986 : AUTUMN, VOL. 3:3, p. 47-57 |
Index terms: | INTERNATIONAL MARKETING STRATEGY CULTURE JAPAN |
Language: | eng |
Abstract: |
SCIMA
Author: | Rosenberg, L. J. |
Title: | Deciphering the Japanese cultural code. |
Journal: | International Marketing Review
1986 : AUTUMN, VOL. 3:3, p. 47-57 |
Index terms: | INTERNATIONAL MARKETING STRATEGY CULTURE JAPAN |
Language: | eng |
Abstract: |