Author: | Berkman, D. |
Title: | The not quite so inevitable origins of commercial broadcasting in America. |
Journal: | European Journal of Marketing
1987 : VOL. 21:4, p. 34-43 |
Index terms: | BROADCASTING INDUSTRY USA |
Language: | eng |
Abstract: |
SCIMA
Author: | Berkman, D. |
Title: | The not quite so inevitable origins of commercial broadcasting in America. |
Journal: | European Journal of Marketing
1987 : VOL. 21:4, p. 34-43 |
Index terms: | BROADCASTING INDUSTRY USA |
Language: | eng |
Abstract: |