| Author: | Martin, H. |
| Title: | A faulty speedometer is no excuse. |
| Journal: | Planning Review
1987 : MAY/JUN, VOL. 15:3, p. 38-42 |
| Index terms: | PRODUCT LIFE CYCLE CORPORATE STRATEGY CHEMICAL INDUSTRY |
| Language: | eng |
| Abstract: | Refining the process of analyzing one's business and its market is becoming more important. The combination of econometric modelling and life-cycle analysis is described.It makes cyclical sensitivity and longer-term trends clearer. It has shown the signs of maturity in almost every industry.Mobay Corporation has developed a simple speedometer to measure the slowing process. Different kinds of management decisions are listed. |
SCIMA