| Author: | Bruns, W. J. McFarlan, E. W. |
| Title: | Information technology puts power in control systems. |
| Journal: | Harvard Business Review
1987 : SEP-OCT, VOL. 65:5, p. 89-94 |
| Index terms: | INFORMATION CONTROL SYSTEMS |
| Language: | eng |
| Abstract: | Fast and more flexible information technology can be converted into positive programs to help get and keep customers. It can revitalize the traditional control functions. It offers managers new options for gathering, organizing, and using data. Companies can get constant updates on field operations. They can get price, promotion and policy changes to the sales force fast. Organizations confined by historic accounting or reporting formats of their data can now arrange information as to best suit their purposes. |
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