| Author: | Ghoshal, S. |
| Title: | Global strategy : an organizing framework. |
| Journal: | Strategic Management Journal
1987 : SEP-OCT, VOL. 8:5, p. 425-440 |
| Index terms: | STRATEGY INTERNATIONAL BUSINESS MANAGEMENT LITERATURE |
| Language: | eng |
| Abstract: | A conceptual framework encompassing a range of different issues relevant to global strategies is presented. The framework provides a basis for organizing existing literature on the topic and for creating a map of the field. Such a map can be useful for teaching and also for guiding future research in this area. The benefits of the framework for managers of multinational corporations in discussed and a basis for relating and synthesizing the different perspectives and prescriptions that are currently available for global strategic management is provided. |
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