| Author: | Cole, E. |
| Title: | The significance to the society of the survey on public attitudes to market research. |
| Journal: | Journal of the Market Research Society
1979 : APR, VOL. 21:2, p. 103-106 |
| Index terms: | CONSUMER ATTITUDES CONSUMER BEHAVIOUR MARKET RESEARCH OPINION POLLS |
| Language: | eng |
| Abstract: |
SCIMA