| Author: | Becherer, R. C. Richard, L. M. |
| Title: | Self-monitoring as a moderating variable in consumer behavior. |
| Journal: | Journal of Consumer Research
1978 : DEC, VOL. 5:3, p. 159-162 |
| Index terms: | BRAND LOYALTY CONSUMER ATTITUDES REGRESSION ANALYSIS |
| Language: | eng |
| Abstract: |
SCIMA