| Author: | Labich, K. |
| Title: | Boeing battles to stay on top. |
| Journal: | Fortune
1987 : SEP 28, VOL. 116:7, p. 50-55 |
| Index terms: | COMPANY PERFORMANCE COMPETITION CORPORATE STRATEGY |
| Language: | eng |
| Abstract: | The strategy adopted by the Boeing Corp. The U.S. aerospace company, to combat competition and the need for its unhappy shareholders to wait for a return on their investment. The drop in its share price and competition from European Airbus consortium. New preferred stock issue and 7J7 project that will make 737 aircraft obsolete. Possibility that Japanese manufacturers may enter the commercial airline business. Possible expenditure overruns on NASA space station projects. Efforts to reduce operating and procurement costs, and impact on corporate culture. The earnings multiple is also given. |
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