| Author: | Dommeyer, C. J. |
| Title: | The effects of negative cover letter appeals on mail survey response. |
| Journal: | Journal of the Market Research Society
1987 : OCT, VOL. 29:4, p. 445-451 |
| Index terms: | MARKET RESEARCH QUESTIONNAIRES MAIL SURVEYS RESPONSE RATE |
| Language: | eng |
| Abstract: |
SCIMA