| Author: | Villacis Gonzalez, J. |
| Title: | Nuevos fundamentos a la teoria de la utilidad marginal, 1. |
| Journal: | Esic Market
1987 : JUL-SEP, 57, p. 9-24 |
| Index terms: | UTILITY THEORY MARKETING THEORY |
| Language: | spa |
| Abstract: |
SCIMA
| Author: | Villacis Gonzalez, J. |
| Title: | Nuevos fundamentos a la teoria de la utilidad marginal, 1. |
| Journal: | Esic Market
1987 : JUL-SEP, 57, p. 9-24 |
| Index terms: | UTILITY THEORY MARKETING THEORY |
| Language: | spa |
| Abstract: |