| Author: | |
| Title: | Flavoured spirits. |
| Journal: | Market Research Great Britain
1987 : OCT, VOL. 26, p. 15-20 |
| Index terms: | ALCOHOLIC DRINKS INDUSTRY MARKET RESEARCH UNITED KINGDOM |
| Language: | eng |
| Abstract: | A report is presented about the UK market for flavored spirits including liqueurs, creams, mixables etc. The market has a dynamic and innovative character. The name of the game is product differentiation. Growth is substantial. Sales data are presented by market sector. Usership and purchasing patterns are outlined. A strong bias exists towards the AB social class. The leading brands are listed and market policies are analyzed. Market shares are compared. Advertising and promotion strategies are outlined. Retail distribution channels are described. Packaging is an important part of the marketing mix. A short future outlook is summarized. |
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