| Author: | |
| Title: | Brunswick's dramatic turnaround. |
| Journal: | Journal of Business Strategy
1988 : JAN-FEB, VOL. 9:1, p. 4-7 |
| Index terms: | CORPORATE STRATEGY USA STRUCTURAL CHANGE |
| Language: | eng |
| Abstract: | The bowling business is what Brunswick is most commonly associated with, but the firm is engaged in marine products, recreational products, leisure services, defense products, and industrial products, too. Brunswick survived a hostile takeover by Whittaker Corporation in 1982, and it had to sell its most profitable medical division. The new CEO, Jack Reichert restructured the firm and made it to a very profitable enterprise. The most important steps of the restructuring were: organizational decentralization and reducing the levels of management from eleven to six. The corporate staff shrank from 550 in 1982 to 180 people in 1987. They cut every luxury (jets, executive dining room, etc.) at the firm. |
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