| Author: | Ford, G. T. Smith, R. A. |
| Title: | Inferential beliefs in consumer evaluations : An assessment of alternative processing strategies. |
| Journal: | Journal of Consumer Research
1987 : DEC, VOL. 14:3, p. 363-371 |
| Index terms: | CONSUMERS CONSUMER ATTITUDES COMMUNICATION INFORMATION PRODUCT INFORMATION |
| Language: | eng |
| Abstract: | A review of inferences concerning strategies consumers can use to process same- and other-brand attributes when product information is missing. The study gives three hypotheses: a designing method, a brief profile for two experimental stimuli material profiles, the dependent measures for an ll-point scale, how the data was collated for subject and procedure, manipulation checks in testing the results,hypothesis tests, a Table of the analysis of variance tests, and the Figures of two hypotheses. The discussion part indicates issues that require further research. |
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