| Author: | |
| Title: | Women's fragrances in France. |
| Journal: | Market Research Europe
1988 : JAN, VOL. 20, p. 23-32 |
| Index terms: | PERFUMERY INDUSTRY FRANCE |
| Language: | eng |
| Abstract: | The French market for women's fragrances is discussed, including perfumes, eaux de toilette and eaux de cologne. Total market size is estimated. Data are presented about volume and value sales. The most important market trends are highlighted. Sources of supply are examined. The French market is almost entirely supplied by French companies. Exports data are discussed. Market sectors are identified and described. Consumer profile is drawn, consumption is analyzed by age and socio-economic groups. The gift element in fragrance purchasing is mentioned. Brands and manufacturers are listed, market shares are compared. Retail distribution channels are examined. Sales are forecasted. |
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