| Author: | Piha, K. |
| Title: | Marketing audit as a strategic tool for improving a company's decision making. |
| Journal: | Liiketaloudellinen aikakauskirja
1987 : VOL. 36:4, p. 366-375 |
| Index terms: | ORGANIZATIONAL DECISION MAKING MARKETING AUDITS |
| Language: | eng |
| Abstract: |
SCIMA