Author: | Helfer, J. P. Kalika, M. |
Title: | Nouvelles televisions : les attentes du marche. |
Journal: | Revue Francaise du Marketing
1988 : JAN-FEB, 116, p. 57-74 |
Index terms: | CABLE TELEVISION FRANCE MARKET RESEARCH CONSUMER EXPECTATIONS |
Language: | fre |
Abstract: |
SCIMA