| Author: | Dickson, P. R. Ginter, J. L. |
| Title: | Segmentation de marche : Differenciation de produit et strategie marketing. |
| Journal: | Recherche et Applications en Marketing
1988 : VOL. 3:1, p. 35-51 |
| Index terms: | MARKET SEGMENTATION PRODUCT DIFFERENTIATION POSITIONING |
| Language: | fre |
| Abstract: |
SCIMA