Author: | Dickson, P. R. Ginter, J. L. |
Title: | Segmentation de marche : Differenciation de produit et strategie marketing. |
Journal: | Recherche et Applications en Marketing
1988 : VOL. 3:1, p. 35-51 |
Index terms: | MARKET SEGMENTATION PRODUCT DIFFERENTIATION POSITIONING |
Language: | fre |
Abstract: |
SCIMA