| Author: | |
| Title: | Car rental. |
| Journal: | Market Research Great Britain
1988 : MAR, VOL. 27, p. 45-52 |
| Index terms: | CAR HIRE INDUSTRY MARKET SURVEYS UNITED KINGDOM |
| Language: | eng |
| Abstract: | A report is presented dealing with the UK market for car and van rental. Effects of the recent recession are highlighted, reasons behind the strong recovery are outlined. Total market size is estimated. Data are presented about the fleet and total turnover. Market sectors are identified and described. Market breakdown is presented. Usership patterns are described. Car hire firms are listed, market shares are compared. The positions of the market leaders are described, strategies are outlined. Advertising expenditures are analyzed. Turnover is forecasted to 1991, and a short future outlook is summarized. Market possibilities are outlined. |
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