| Author: | McGee, L. W. Spiro, R. L. |
| Title: | The marketing concept in perspective. |
| Journal: | Business Horizons
1988 : MAY-JUN, VOL. 31:3, p. 40-45 |
| Index terms: | MARKETING CONCEPT |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | McGee, L. W. Spiro, R. L. |
| Title: | The marketing concept in perspective. |
| Journal: | Business Horizons
1988 : MAY-JUN, VOL. 31:3, p. 40-45 |
| Index terms: | MARKETING CONCEPT |
| Language: | eng |
| Abstract: |