| Author: | Martinet, A. C. |
| Title: | Les discours sur la strategie d'entreprise. |
| Journal: | Revue Francaise de Gestion
1988 : JAN-FEB, 67, p. 49-60 |
| Index terms: | CORPORATE STRATEGY MANAGEMENT HISTORY STRATEGIC MANAGEMENT |
| Language: | fre |
| Abstract: | Following a long study of the evolution of theories on company strategy, the different approaches in the field are presented and it is demonstrated that a conceptual and methodological framework is emerging that attempts to resolve the new strategic problems encountered by companies today. While in classic strategic approach the company is a technico-economic organism, it is, in the new approach, a factor of production and a social organization. The competitive company has the lowest costs and can better and faster learn, invest and innovate than its rivals. Strategic management strives to sustain the relation struggle-cooperation, e.g. by the new strategies of alliance. |
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