| Author: | |
| Title: | Cookers. |
| Journal: | Market Research Great Britain
1988 : APR, VOL. 27:4, p. 21-29 |
| Index terms: | COOKERS MARKET SURVEYS UNITED KINGDOM |
| Language: | eng |
| Abstract: | A report is presented of the market for cookers in the UK. Both gas and electric appliances are included. Total market size is estimated. Data are presented about volume and value sales. Sources of supply are analyzed. Exports and imports are evaluated. Market sectors are identified and described. The pace of growth has shown sharp variations. Market breakdown is examined. Usership and purchasing patterns are discussed by age, social class and household size. The most important brands and manufacturers are listed, brand shares are compared. Advertising and promotion strategies are outlined. Distribution channels are analyzed. A future outlook is presented, sales are forecasted. |
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